Organizational flexibility and pioneering behavior: the indirect effect of market dynamism in tourism firms

Purpose The purpose of this study is to understand the moderating role market dynamism in relationship between organizational flexibility and pioneering behavior tourism firms Arequipa, Peru. This aims delve into antecedents orientation understood as a strategic stance that favors creation launch new products market. Design/methodology/approach empirical involved analysis, using partial least squares regression, 306 surveys administered mangers enterprises. Mediation has also been examined bootstrapping method. Findings results show positive impact on behavior, while positively mediates relationship. Practical implications work provides interesting theoretical contributions for management sector. Firms should develop capabilities reconfigure their processes adequately implement exploit innovations generated organizations. In addition, enterprises improve performance by creating and/or services, aligned with changes customers' purchasing consumption habits. Originality/value elaborate background proposes factor be considered improving